But in truth, the term is an adjective that modifies a noun. People sometimes use transmedia as if it’s a form of a noun that has a specific meaning on its own. To put it simply, we’re not concerned with narrative in multimedia. Transmedia can be only text, which is transformed into a film or a video game. When talking about multimedia, different forms of communication such as text, video, pictures are combined to become a stand-alone medium. Eventually, these live performances turned from one form (cave paintings) to another one (theatre). In effect, m any people were illiterate during the early ages, and narratives were passed on verbally through “live theatre,” where they were acted out or illustrated. However, the first signs of using transmedia date back to the time of the bible. When you first hear the word “transmedia,” you might think of it as a new occurrence in the world of media. “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience.” Some misconceptions and myths about transmedia If you Google the term “transmedia,” you probably come up with Henry James’ name on different websites and resources.
He arrived at USC in Fall 2009 after spending more than a decade as the Director of the MIT Comparative Media Studies Program and the Peter de Florez Professor of Humanities. Jenkins is the Provost Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. On the other hand, in a transmedia franchise, the whole is more satisfying than the sum of the parts, evoking a sense of euphoria of collecting different pieces of the story puzzle. In a traditional story, the whole is less than the sum of the parts, which could lead to dissatisfaction with consuming the media. And we can bring each of these perspectives to the fore through different transmedia technologies to dig deeper into the story you are creating. When a story is deep, it allows you to analyze each part of it from a different perspective with different characters that one can create. Something that could make a story transmedia is to have depth in each of its aspects. What is the difference between a traditional story and a transmedia story? In other words, a transmedia story is essentially a story puzzle that invites the audience to engage with the elements of the story either by actively or conceptually joining gaps that might arise. The story world and the core concept can have subplots, experiences, and nuances that translate beyond one medium. This is where transmedia comes into play.Ī transmedia story resides across multiple mediums and forms of storytelling. In all these alternative universes, a new story is born, which borrows the universal rules and aesthetics of the original story but differs in how the plot and characters are incorporated in the story. Let’s say we want to know more about the wolf-what are his motifs, and how did he end up the way he did? or w hat happens in a parallel universe where the Riding Hood rejects the wolf, creating a new world of experiences? Transmedia storytelling is a technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.
But have you ever thought about other storylines that explain a new aspect of the main story?Ĭheck out our brand character service page to see how we are helping brands enter the metaverse using a brand character and transmedia storytelling. The above description is the storyline we’re all familiar with whether in books, feature films, cartoons, or comic books, the same story occurs in a different entertainment medium. After eating the grandmother, the wolf dresses in her clothes and waits for the girl to arrive. The story revolves around how the wolf distracts the Little Red Riding Hood on her way to grandma’s house. The main characters are the big bad wolf, Red Riding Hood, grandma, and the hunter. Once upon a time, there was a fairy tale about a Little Red Riding Hood.
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